The Funding Seed

Making Year-End  Fundraising Work in 2025

This limited-release training shares a mix of timely tools and evergreen best practices to help you navigate all of the complexities of raising money this fall.

The past year has brought so many challenges for nonprofits.  As we enter the busy year-end fundraising season, we all want to know what will work (and what won't).

The training includes a video, roughly 75 minutes in length, that you can watch in pieces or all at once.  It covers three core content areas: 

1- Where We're At (Data and Mindset): Facts and philosophies to help you make informed decisions about how to fundraise in the current moment. 

2- The Donor Cultivation Cycle and the Donor Funnel: Frameworks to help you use your 2025 fundraising to build a sustainable base of supporters.

3- Content and Timeline Suggestions: Ideas for what to say and when to say it as you fundraise between now and December 31.

This video is available to view through December 31, 2025.  In addition, you'll also receive a pair of handouts- a sample 2025 campaign calendar and a worksheet to map out your own timeline- and a PDF of the slides.  All three of those documents are available for you to download.

(Please note that, because the video covers content that is time-specific to the fall of 2025, it will be available for viewing through December 31, at which point we will retire it and make room for new content.  Although it is not available for download, you may review the video as many times as you'd like before December 31.)